This website gives you information on the researcher, the research method and previous finding across international markets and various industries.
An invitation for cooperation with Prof. Dr. Koen Pauwels for TUBITAK and EU Projects
What do we offer you? The opportunity to obtain insights into the return on investment of your marketing actions (such as product introductions, price changes, point-of-purchase promotions, salesforce and advertising). We will quantify these effects for you and help you interpret them in the context of findings from other mature and emerging industries and markets. Moreover, we will together develop a dashboard with which you can perform what-if analyses such as ‘if I change my spending on salesforce versus advertising, how will this affect my performance?’ Examples of dashboard layouts are marketing plans and scrollbars.