This website gives you information on the researcher, the research method and previous finding across international markets and various industries.
Koen Pauwels joined Ozyegyin University from this tenured Associate Professor at the Tuck School of Business at Dartmouth (http://mba.tuck.dartmouth.edu/pages/faculty/koen.pauwels/). His research experience covers 15 years, from the doctorate program in his native Belgium (1995-1997), through his PhD program and research assistance experience at University of California, Los Angeles (1997-2001), and his Assistant and Associate Professor appointments at the Tuck School of Business at Dartmouth (2001-2009). During his career, he has focused his research, teaching and consultancy on quantifying long-term marketing effects and measuring and improving return on marketing investment.
Prof. Pauwels’ academic record is the world best among his cohort: 19 publications appeared in the top marketing journals in a mere 9 years since his PhD, while six other publications appeared in international journals, gathering a total of more than 250 citations (Web of Science, 2010). The recognition of his research experience is also evident from his presence on the review board of four top-level marketing journals and several awards, including the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, the 2009 Davidson award for the Best Paper in Journal of Retailing, the 2008 and the 2009 Emerald Management Reviews Citation of Excellence, the 2007 O’Dell award for the most influential paper in the Journal of Marketing Research, and the Best Paper award at the 2001 European Marketing Academy conference.
Professor Pauwels built his research insights in several industries including business-to-business, consumer durables (automobiles, electronics), fast moving consumer goods, pharmaceuticals, social networking and content sites. He is on the advisory board of Marketing NPV, Marketing Productivity Group and Market Share Partners and YouCastr, and an Academic Trustee of AIMark. Several companies have invited him to present his work and to collaborate on projects, including Sony and Silverline (Turkey), GfK (the Netherlands), Kanta (France), Media Planning Group (Spain), GfK Arbor, Hewlett-Packard, Chadwick Martin Bailey and the Institute for International Research (USA). Moreover, the Marketing Science Institute, the premier research institution in marketing for bringing together academics and practitioners, has invited him to present his work at the ‘Young Scholar Program’ and at the “Linking Marketing to Financial Performance” (2002) and “Academic-Practitioner Collaborative Research” (2004) conferences. Nine papers were first published as Marketing Science Institute reports and distributed to member companies. Several of these reports attracted the attention of practitioner-oriented journals such as the Harvard Business Review, Sloan Management Review, and the Koninklijke Vereniging voor Staatshuishoudkunde (The Netherlands), which ran summary articles communicating the managerial insights.