Market Dashboards

ROMI Newsletter April 12, 2013

Dear ROMI friends,

As the Tulip festival marks the start of spring in Istanbul, we are looking forward to a fresh season! Two major news items for you: free chapter copies of my upcoming first book and ROMI roadtrips coming close to you.

May 30 is my final deadline for getting the book to its publisher AMACOM. The title? “It’s not the size of your data: it is how you use it. Market Smarter with Market Analytic Dashboards” 14 chapters full of rigorous and relevant advice on how to improve your marketing performance. Highlights include integrating online and social media metrics and preparing your organization for data-driven marketing action. Please email me for a free chapter and to review the book before it goes to press! Also, check out the 1-page bits, such as “The top ten rules of dashboard data visualization”, available at : http://www.marketdashboards.com/ under ‘How to improve your marketing decisions”

Meet me this Spring at any of these exciting upcoming conferences:

April 17-18 in Berlin: “Qualitative 360”: http://www.qual360.com/

May 21-22 in Charlottesville, VA, USA: “Marketing Resource Allocation: Moving from Analytics to Action”

http://www.msi.org/conferences/conferences.cfm?conf=150

May 30 in Amsterdam:  SDL “Global Customer Experience Management” partners event http://www.sdl.com/?utm_source=Email&utm_medium=Email%2BSignature&utm_campaign=SDL%2BStandard%2BEmail%2BSignature

May 31-June 1: in London: “Theory + Practice in Marketing”  http://theorypractice.org/

June 2-7: in Istanbul:  European Marketing Academy: Doctoral Consortium and Conference http://www.emac2013.org/

And of course our own organization of the Marketing Science Conference, with a record number of exciting presentations. Out of 761, we have scheduled 20 papers on the marketing-finance interface, 25 on big data and analytics, 45 on innovation and 155 on interactive and internet marketing. Check it out and register at www.marketingscience2013.com

Cheers

Prof. Dr. Koen Pauwels

Ozyegin University

koen.pauwels@ozyegin.edu.tr

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