This website gives you information on the researcher, the research method and previous finding across international markets and various industries.
Here you can reach the summary of outcomes of the project report first report indicates return on marketing investments spend 1 TL to get 8 TL.
Second report indicates a comparison of marketing efficiency of Turkish markets versus mature markets – marketing efficiency.
Then we have a comparison of durable goods companies such as Vestel and Arçelik versus their global competitor Whirpool and Sony - Turkish durable goods.
Another report emphasizes on procedures to establish marketing efficiency for companies - procedure.
Sony Eurasia gets more returns for dealer push efforts than for consumer pull ads. You can reach the detailed report rom the link Sony.
In this part of the report comparison of Turkish companies you can find the comparison between Turkish companies: Koc vs Sabanci; Vestel vs Arcelik; Migros vs Bim, who scores better in marketing efficiency ?
Finally we have a special report that specifically investigates on Silverline company - Silverline.